+11%
Asian restaurants show fastest growth globally
2 in 5
Ready meals are Asian dishes
75%
of global consumer value authenticity in their purchase decisions
We didn’t start in the lab.
We started with the food.
A cuisine cannot be understood from an ingredient list alone. What makes a dish distinctive is the interplay between ingredients, preparation techniques and culinary tradition.
Our team explores Asian food culture through international scouting, first-hand culinary discovery in Vietnam, hands-on cooking and tasting, and exchange across our international development teams.
Before translating a taste, we want to understand what makes it special.
WHY CULINARY EXPERTISE MATTERS
You cannot understand a cuisine from an ingredient list alone. Because to translate a cuisine, you first have to understand ingredients, preparation techniques and how taste, freshness and texture come together.
THE RAPS APPROACH
The real challenge is translating culinary experiences into relevant, reproducible and scalable taste solutions for food manufacturers.
FROM CULINARY INSPIRATION TO YOUR NEXT PRODUCT.
01
EXPLORE
Market trends
Consumer insights
Food scouting
02
EXPERIENCE
Local food culture
Authentic cuisine
Culinary experts
03
DECODE
Ingredients
Techniques
Taste balance
Sensory experience
04
CREATE
Seasonings
Marinades
Sauces
Blends
Ingredient solutions
05
SCALE
Application expertise
Industrial feasibility
Customer solutions
Authentic inspiration.
Made for your application.
Seven concepts. One source of inspiration. Countless applications.
From dry seasonings and liquid seasonings to marinades, ready-to-eat sauces and seasoning pastes, RAPS translates a single creative starting point into a broad range of product formats. Each concept is developed to deliver consistent flavour, functional performance and reliable results across diverse applications.
Designed with real
food applications in mind.
Together with our customers, we can translate and adapt taste profiles across applications, formats and market requirements.
A different way of creating.
Authentic Asian is one outcome of the RAPS Culinary Challenge, our approach to proactive, insight-driven product development.
We bring together market and consumer insights, culinary expertise, international perspectives and our knowledge of ingredients and applications to identify new taste opportunities and translate them into tangible product concepts.
What could Authentic
Asia become in your
application?
Looking for a distinctive Asian taste profile for a new product? Want to refresh an existing range? Or have you spotted a trend but not yet found the right way to translate it into your process?
Bring us your challenge. Our Category Management and Product Development experts will work with you to turn culinary inspirations into a solution tailored to your application.
